First Look: Posters of SRK's Jab Tak Hai Jaan
The 80-year-old Yash Copra has kept alive Yash Raj Films' tradition of using song lyrics as titles of the Hindi films it produces and distributes by naming its latest 'Jab Tak Hai Jaan', the amazingly popular but despairing dance number starring Hema Malini in 'Sholay'. The film title was announced on Tuesday to mixed reaction from people on social networking sites. Some thought it was quaint and dated, while the lovers of Hindi film songs of the 60s and 70s and Shah Rukh Khan (who plays the lead protagonist in the film) fans felt it's a great name for a timeless romantic film - the forte of the Yash Raj house.